At first glance, PocketBook Pro 902 appears to be little more than just a “wide-screen” version of its 6-inch counterpart, PocketBook Pro 602. This statement does ring true; yet while these two devices definitely belong to the same line of e-readers, Pocketbook Pro 902 manages to make a difference in more than mere size.
Perhaps its manufacturer didn’t intend for those differences to emerge, yet here they are. Let’s take a closer look at this big e-reader with even bigger ambitions.
Design and Ergonomics
It is pretty much evident that one shouldn’t expect small weight and high portability from the device with 9,7-inch screen. However, to the manufacturer’s credit, PocketBook Pro 902 doesn’t feel all that cumbersome. It weighs slightly over a pound, but its thin frame and minimalistic design make a strong case that maximum effort has been taken not to increase this load any further. Similarly to its “junior” model, 602, there are very few buttons for navigation, sound control and zoom. Lack of a touch screen is still an issue, but we’ll cover it in more depth later.
The device’s frame is made mainly of plastic, with metal elements placed where it counts. I wouldn’t say that PocketBook Pro 902 is impervious to damage and soiling, but it is easy to clean and not particularly prone to getting scratched. It seems that the manufacturer heeded the users’ complaints as to the severe glare effects of display on previous models and took care of the problem – this particular e-reader’s screen is remarkably matte and unlikely to ambush-blind me on a bright sunny day.
PocketBook Pro 902 is a pleasure to hold – although, due to its weight, two hands and some pivot are in order. All in all, I’d like to say that people at PocketBook Ltd. did their best to make this gargantuan e-reader as comfy as possible.
Hardware
Nowadays Vizplex screens are no longer seen as adequate in terms of contrast, as compared to the newest Pearl standard – and PocketBook Pro 902 is equipped with the former, not the more developed latter. There is hardly any drama to be made of this fact, since the quality is still more than adequate.
A more troubling issue, however, is that this particular e-reader doesn’t offer anything above the usual standard in terms of speed – in fact, its performance is sometimes slower than what most of us are used to see in modern devices of this kind. Maybe this happens due to poor software optimization (to be discussed later), or maybe it is an internal hardware problem, I have no idea. But it does get annoying – especially when the automatic page orientation seems to take a vacation until prompted by pressing a button or slightly turning the e-reader to the sides.
Another detail that can put a user off is the absence of a touch screen or any kind of a keyboard. Taking notes and web-surfing are supposed to be handled with a five-position button. Having tested it for both, I can say with confidence – oh boy is this tedious! That thing is supposed to be used for navigation, not for manually selecting and pasting symbols.
Now let’s turn to the positive again. The battery of PocketBook Pro 902 is able to endure two weeks of intensive reading, which, according to Pocketbook Ltd’s estimates, amounts to approximately 7,000 pages turned. This is exactly what one would expect of an e-reader with such a massive screen, and it is a standard for the market.
Built-in memory accounts for 2 Gb overall space, of which slightly over 1 Gb is usable. Of course, PocketBook Pro 902 has a capacity to hold memory cards with up to 32 Gb for whatever information one may need. In terms of connectivity, this device makes use of Wi-Fi and Bluetooth, so, in theory, downloading new content or surfing the Web shouldn’t pose a problem.
Software
PocketBook Pro 902 is equipped with a Linux operating system, lots of widgets like a calendar and a clock (which make for a cute customizable interface) and a variety of applications. The latter include a web-browser and a Lingvo dictionary. While I have nothing but good things to say about the dictionary, the browser doesn’t really deserve any praises.
Firstly, many people have complained that there is no independent application to launch it, and the only way to do so would be to visit the Bookland.Net site (a bookstore run by PocketBook Ltd.). Actually, I’ve found the browser on my device – it’s in the “Games” section, along with the calculator. How did they end up there? I wish I knew.
Secondly, it lags mercilessly, turning the Internet experience into a session in a torture chamber. It’s bad enough when one has a five-position button for a keyboard – but when the glitches of the browser seem pre-meditated and scattered abundantly through the software code, it is so much worse.
Terrible web-browser aside, PocketBook 902 boasts a great speech synthesis system – it is actually pleasant to listen to; in addition, new language modules are available for download on the manufacturer’s official site. There are close to 24 language modules with male and female voices alike.
Another advantage of the e-readers software is the opportunity for customization. Every button has two modes – short-pressed and long-pressed. It is possible to define different functions for each mode and thus make all that clicking business more convenient. Besides, as I’ve mentioned, additional software can be downloaded and installed into the device.
My last point in defense of software capacities would be the surprising 16 formats that PocketBook Pro 902 supports. It is equipped with a FB2 reader, as well as one for PDF files (it is possible to install Adobe Reader there or PdfViewer). The big screen is well-suited for reading PDFs with extensive graphic data (charts, images etc.), and in most cases one can not only manipulate the scale of the page, but also the font size and other formatting elements. Yet with FB2 this device really goes an extra mile, capable of changing the formatting “on the go” to improve the layout of any e-book.
Reading Experience
My travails with PocketBook Pro 902 weren’t all that hopeless – it is a great device, albeit burdened with several mildly annoying disadvantages. I was really impressed with superb handling of even the relatively unusual e-book formats, great work with PDF and FB2 files, as well as wide opportunities for customization.
What, in my opinion, should have been improved on is the web-surfing experience (dear e-book manufacturer, nobody would praise your web apps by default – they actually have to perform decently!) and the occasional glitches. Automatic page orientation lag was particularly annoying – I don’t remember this being an issue with previous models.
Bottom Line
PocketBook Pro 902 presents us with a load of innovative features and bold experiments at customizability, but ends up burying them under poor realization of some functions. If one aims at a combination of great e-reading experience and powerful connectivity (for occasional e-mail check and reading the news feed), this is probably not a good purchase. However, as a standalone e-reader it is a reliable device with a variety of quite useful features. A touch screen would have helped immensely – but for it one should consider buying the more advanced PocketBook Pro 903.
Technical Specs: ● 9,7-inch E Ink Vizplex screen ● CPU: 533 mHz, 256 MB Ram ● Wireless: WiFi (802.11 b/g) + BlueTooth 2.1 ● 2GB of internal memory, microSD card slot for cards up to 32GB ● Widget apps: games, calculator, calendar, etc ● Notes, bookmarks, ABBY Lingvo dictionaries, search ● Text to speech ● Built-in speaker and 3.5mm headphone jack ● MP3 player ● G-sensor automatically rotates screen orientation ● Battery Life: 7,000 page-turns ● Dimensions: 263 x 190,3 x 11 mm ● Weight: 1.19 pounds (544 grams) ● Image formats: JPEG, BMP, PNG, and TIFF ● Supported ebook formats: Adobe DRM, EPUB, PDF, HTML, DJVU, RTF, TXT, PRC, CHM, DOC, TCR, FB2 and FB2.ZIP
Released in November 2010, this newest addition to the PocketBook line has definitely made a gargantuan effort to leave the competitors behind in the dust. Only what was supposed to become a worthy rival, if not a coup de grace, to Sony, Kindle and Nook, turned out to be more of a hit-and-miss – for several reasons.
Design and Ergonomics
Just like with earlier models, the manufacturer sticks to sleek appearances with a bare minimum of things to push, adjust, slide, tackle, click or take out. One might think that, with so many features and pieces of software crammed into a single device, more buttons should be in order. However, PocketBook Pro 602 utilizes a very clever solution to this problem, which I’ll explain later on.
The weight of this e-reader barely exceeds 8 ounces, due to its efficient metal-and-plastic frame; durability is not traded for feather-light weight, so one could say that PocketBook Pro 602 can take a beating. The screen is made of glass, but is surprisingly less prone to glare as compared to PocketBook 302, for example. In addition, the materials of the device are more or less insensitive to smudging and such like mistreatment by careless users. It still doesn’t mean that the e-reader can be bathed in a coffee-pot though.
Although the device is not as thin as, say, Kindle, holding it in one’s hands and carrying it around would be easy even for a toddler. So, in terms of ergonomics and subsequent “mechanical” comfort, PocketBook Pro 602 does a superb job.
Hardware
Pocketbook Pro 602 features a no-longer-state-of-the-art Vizplex screen, which performs quite well, but can’t match in terms of contrast and sharpness with Pearl technology. The difference is noticeable, yet far from critical – it is nevertheless pleasant to read.
The device is considerably slower than its rivals – true, the loading time is remarkably fast, but it takes more time to refresh the screen after the page is “turned”. Users are now accustomed to more productive e-readers, so this lack of speed, even though insignificant, is detectable – much like the slightly bleaker Vizplex screen.
Built-in memory amounts to 2 GB, of which slightly over 1 GB is actually usable. PocketBook Pro 602 supports external memory drives with up to 32 GB storage capacity. Most libraries in the world could fit in this much space.
The battery can last for up to a month of reading, equivalent to clicking through 14,000 pages. This is quite enough for a vacation or a ruthless reading spree in the middle of the season. Being hooked up on wi-fi, playing music or using text-to-speech, predictably, is going to drain the juice faster, but PocketBook Pro 602 is still able to last for over a week of such a marathon.
Software and Features
Advanced text-to-speech modules, highly customizable controls, a variety of software, wireless and Bluetooth connectivity, as well as the support of an amazing 16 e-book formats were the key points of the device’s marketing campaign. Did the e-reader live up to such high expectations? Well, it did – to most of them.
Speech synthesis is actually reminiscent of a human reader; 24 language modules in male and female voices are available for download on the website of PocketBook Ltd. Interface depends heavily on widgets, which makes it both customizable (clock, calendar or dictionary, anyone?) and at the same time cluttered with various stuff. Of course, one can always toy with the settings and sweep the desktop clean of all distractions.
Controls can be tuned to fit anyone’s needs. Every button has two modes – one, when it is briefly pressed, and the other, when it is held down. Various functions can be assigned to either of them, and this can be done to all buttons. This is one of those rare occurrences with e-readers when customizability is really useful rather than just confusing.
PocketBook Pro 602 can work with the majority of e-book formats, but is especially handy when it comes to FB2 files. As to the most popular format – PDF, its features are not groundbreaking, but pretty effective. The device supports Adobe Reader along with its standard application (PdfViewer), which allows using text-to-speech, page scaling and multi-page views.
Another distinctive feature of this device is the ability to “re-flow” the text, making small changes in the scale and formatting to allow a more enjoyable reading experience. However, it should be taken into account that, even with all those software functions, a 6-inch display is by no means suitable for quite a “rigid” format that is PDF. Anyone engaging in reading specialized documents with tables, graphs and charts, comic books etc., should consider investing in an e-reader with a 9,7-inch screen.
With FB2 e-books, PocketBook Pro 602 shows off its best side – rich formatting options and on-the-go adjustments can turn even a poorly put-together file into a decent-looking material. Considering that FB2 is also quite a popular format, going this extra mile is quite expedient of PocketBook Ltd.
Speaking of obvious flaws and under-achievements, I’d like to note the truly horrible web-browsing experience. First of all, the browser application for some reason is situated in the “Games” section (while some other users reported not finding it at all; they had to access the Internet via built-in Bookland store system of e-book distribution); then there is the absence of sensory keyboard – or any keyboard at all. All the symbols have to be selected and pasted by using the five-position button, which is tedious to say the least. To crown it all, there are browser glitches that could put even the most patient user off connecting to the Web from this device ever again.
Another minor lag I have experienced is the poor interaction of G-sensor (responsible for automatic page orientation) and the software. Sometimes it doesn’t switch between portrait and landscape modes, urging to prompt it with pushing a button or two – or simply waving around with the e-reader.
Reading Experience
As far as reading is concerned, PocketBook Pro 602 is a great device. It’s got all it takes to ensure enjoyable experience – support of multiple formats, customizable controls, great opportunities for adjusting and manipulating PDF and FB2 files. In this respect, I have nothing but good things to say.
However, once challenged beyond this area, it tends to “limp” at web-browsing and use of applications. Experience with web-surfing and notes reminds constantly of the absence of touch screen, while occasional glitches ruin the e-reader’s credibility as a competitive device in terms of state-of-the-art connectivity and innovative technologies.
The Bottom Line
PocketBook Ltd. seem to have tried painfully to jam their new e-reader with as many functions as possible – at the expense of overall impression that PocketBook Pro 602 makes. “Wasted potential” is what comes to mind when admiring near-perfect performance with various e-book formats and customizability of controls, then being stalled with less-than-stellar web browser and glitches in applications.
PocketBook Pro 602 would have made a great “electronic reader only” sort of device, had it not intended to seize the ground of new technologies with its Bluetooth and Wi-Fi features that are severely undermined with mediocre software.
We can only hope that a new model, PocketBook Pro 603, would prove a more balanced solution in terms of new technology and e-reading features.
- Pocketbook 602 Reader - USB Cable - Protective Case (Low Quality)
Technical Specs: ● 6-inch E Ink Vizplex screen ● CPU: 533 mHz, 256 MB Ram ● Wireless: WiFi (802.11 b/g) + BlueTooth 2.1 ● 2GB of internal memory, microSD card slot for cards up to 32GB ● Widget apps: games, calculator, calendar, etc ● Notes, bookmarks, ABBY Lingvo dictionaries, search ● Text to speech ● Built-in speaker and 3.5mm headphone jack ● MP3 player ● G-sensor automatically rotates screen orientation ● Battery Life: 14,000 page-turns ● Dimensions: 182 x 132 x 10.6 mm ● Weight: 8.8 ounces (250 grams) ● Image formats: JPEG, BMP, PNG, and TIFF ● Supported ebook formats: Adobe DRM, EPUB, PDF, HTML, DJVU, RTF, TXT, PRC, CHM, DOC, TCR, FB2 and FB2.ZIP
Like Barnes & Noble, Pocketbook is now taking the tablet path, too, without taking one foot from the eReader world. Its latest creation, the Pocketbook IQ, is part all-purpose Android tablet, part eReader. But is the super-low priced Pocketbook IQ as smart as its name implies?
Features – Hardware and Software
From a hardware perspective, the Pocketbook IQ offers the same structure as the Pandigital Novel and the Cruz Reader. It sports a 7-inch TFT LCD display with resistive touchscreen, microSD and microSHDC card slots (can support up to 32GB), headphone jack, speakers, and 2GB Flash storage (can store up to 5000 eBooks). What differentiate the IQ from similar Android tablets are the 3 navigations buttons found below the screen. Also, the casing of IQ is aluminum-based rather than plastic-based.
The IQ accesses websites and the built-in Bookland eBookstore via WiFi. There’s Bluetooth, too, for wireless transfer of documents and photos to other devices. Battery lasts 5-8 hours depending on how you use the IQ.
While the IQ performs many functions, including browsing the web, running slideshows, playing videos, and displaying Google Maps, there’s one thing it can’t do – access the Google Android Market. The Pocketbook IQ makes it up by installing SlideMe, another Android App market that offers 3rd-party apps. SlideMe’s offering is limited compared to the Google App Market, however.
The IQ eReader supports FB2, TXT, PDF, RTF, DJVU, HTML, CHM, PRC, EPUB, DOC, and TCR files, and it can display BMP, JPEG, PNG, and TIFF images.
The Bottom Line
Those who want a decent multipurpose eReader that lets you read eBooks and ePeriodicals in full color, watch videos, or do other things, the Pocketbook IQ comes with a super low price of $140.
Pros In addition to its built-in Pocketbook reading application, the IQ has the capacity to install reading apps from other developers (e.g. Kindle, Borders, Kobo), giving you the freedom to use the eReader that you prefer. Though the IQ uses resistive touchscreen, it responds well to taps. Swiping and scrolling, however, isn’t as impressive as on the iPad. PDF reflows images with the texts, which looks really good. Cons The video player can’t play AVI (though the format is listed under supported video formats). MP4 videos do work but are sluggish. It’s also on the slow side when downloading books or web pages. Installing apps is a bit confusing and inconvenient as you need to insert an SD card when doing it. Also, the device internally allots only about 50MB space for 3rd party apps. It lacks a camera, which means you won’t be able to place video chats or calls or install applications that require such hardware.
What’s in the box: • Pocketbook IQ • AC charger • USB cable • Slip cover • 2-year warranty
Main Features • Measures 10.4 x 7.5 x 0.4 inches • 7-inch TFT LCD panel with 800 x 600 resolution • Powered by Samsung 800MHz processor • Resistive touchscreen • Built-in storage of 2GB • SD expansion slot supports up to 32GB cards • 8-10 hour battery life Key Features • Comes with G-sensor for automatic orientation to landscape or portrait mode • Comes with an attractive aluminum casing • Available in red, blue, or white
Pocketbook just announced the prices for their new ereaders. They’re a bit expensive and we doubt if they can compete with the Kindle 3 and B&N nook.
- The Pocketbook 602 with 6″ display WiFi and Bluetooth will sell for €199 (about 275 USD).
- The Pocketbook 603 with 6″ display, Wacom, WiFi and Bluetooth will sell for €269 (about 368 USD).
- Pocketbook 902 with a 9.7″ display, a WiFi and a Bluetooth will retail for €329 (about 450 USD).
- Pocketbook 903 with a 9.7″ display, Wacom, WiFi and Bluetooth will sell for €399 (about 550 USD).
Pocketbook are exhibiting in the IFA exhibition in Berlin and Charbax of the Mobileread forums has some nice video about it. The new Pocketbook 903 is a 9.7″ e-Ink reader with WiFi and 3G capabilities, Text To Speech, Annotations and more.
Few days ago, Pocketbook sent out a PR message Letting us know that they will reveal new e-Readers in IFA conference next month. Image of the new e-Readers have been revealed and they look pretty owesome. A total of 5 new devices will be launched including the entry-level ProBook 602 and 902 units, as well as the ProBook 603 and 903 premium units. The 60x designated models sport 6-inch screens, while the 90x models have a bigger 9.7-inch. All models will feature 2GB of internal storage, a Linux-based OS, and include WiFi and Bluetooth connectivity. However, the higher-end versions also gain 3G connectivity and a Wacom touchscreen. More interesting and genre-bending though is the so-called “entertainment model” PocketBook IQ that will be available in three case color options, feature a 7-inch TFT color touchscreen, WiFi, Bluetooth, and will run Android 2.0. eBooks will be available through PocketBook’s own Bookland.net e-book store.
Check out the images from press.gcpr.de
We’ve just got a PR from Pocketbook inviting us to a special press conference that will be held in the IFA convention in Germany on September 3rd.
Here’s what the PR says:
Pocketbook, manufacturer of E Ink-based multifunctional devices, is glad to invite you to its booth at IFA 2010. We’ve got a handful of new products and you are going to like them (on-site test items granted).
Also we’ll hold a press conference in order to officially present the new products. It is scheduled for Friday, September, 3, 09:00 at our booth (hall 14.1, stand 109).
The-Digital-Reader is claiming the devices will hold a 6″ and 9.7″ displays as well as a 7″ Android tablet but we have no confirmation. We’re wiating to hear back from Pocketbook officials but we doubt it they’ll release any information before the official press release.
Pocketbook 601 Overview
When the 301 was released last year, it was apparent that, while it read texts just fine, it was quickly becoming outdated. For instance, it has only 8 grayscales while the Kindle, Nook, and Sony boast of 16 grayscales.
Now, Netronix is re-fitting/ updating the Pocketbook 301 in the form of a new entry called Pocketbook 601 Revo. The upcoming device offers enhanced design and new pieces on the inside. Can the 601 Revo bring about the revolution that its name suggests?
Features – Hardware and Software
First off the list of things Netronix improved on is the speed of the device. Netronix achieves this by switching platforms. The new processor called Freescale proves to be superior than the Samsung 400MHz processor used in Pocketbook 301. A demonstration of the Pocketbook 901 at the Computex Trade Show shows an impressive page turn rate of less than a second. There are also no flashes between page turns.
Grayscale might also have been enhanced, as comic graphics look as sharp as texts.
Netronix is also adding in WiFi to enable users to download books wirelessly.
On the other hand, the Pocketbook 901 Revo retains several features of the 301 eReader. It offers the pleasingly simplistic, minimalist design the Pocketbook 301 is known for. The 601 Revo is also mostly space. There are only 4 buttons on the left side and two on the right side, a 4-directional pad that acts like a joystick, and a power button on top. There’s also a microSD card, a USB port, and a headphone port.
What Netronix has added is a circular design on the back cover of the 901. This is to enhance traction and prevent slippage. The device comes in a hip lime green/ light blue color.
The Bottom Line
The Pocketbook 601 is still a reading-focused eReader, but beneath the simple design is an impressively solid and very fast device. If you’re tired of eReaders with poor page turn speed, the Pocketbook 601 has been announced to hit retail stores this year.
Pros Freescale processor chips are not only powerful; they are also cheaper to produce. As Netronix announced, we will be expecting a very affordable device. The company seems to have improved the device’s page flip mechanism, too, as the buttons on the 601 looks easy to press and quite responsive, too. You can conveniently enlarge or decrease font size with a simple press of the button. The Computex demonstration also showed a very thin device that easily fits in the palm of one’s hand. Even though the 901 eReader shares the same screen size as the Kindle DX, it appears to be more compact and sleeker. Cons The device has an audio port but, like the 301 eReader, it has no speaker. The 901 Revo also lacks 3G; your access to online stores depends on whether you’re within the coverage of a wireless network or not.
Main Features • 6-ink eInk screen display • Powered by Freescale Key Features • circular back cover design • simple design
Pocketbook 901 Overview
Most eReaders prefer to stick to the 6-inch design as price of large screen eReaders tend to put them beyond reach of mass consumers. Netronix hopes to change all of that with their fifth addition to the Pocketbook eReader line. Called the Pocketbook 901, the 9.7-inch reader will come with an estimated price tag of $350, hip design, and student-friendly features like dictionary, calculator, side notes, and hyperlinks.
Netronix has had its hits (the Pocketbook 360) and misses (the Pocketbook 301). Does the Pocketbook 901 has what it takes to replicate the success of the 360 and win the hearts of the education market?
Features – Hardware and Software
Instead of glass, the screen display wafer of the Pocketbook 901 is made of plastic. Thus, despite its big size (24.02 x 18.07 x 1.1 cm), the device is still lightweight. At 350 grams, the 901 eReader is 150 grams lighter than the Amazon Kindle DX. This makes also the 901 the ideal traveling companion for students; the device adds minimal weight to the everyday things that students carry to school.
The plastic screen is also flexible and shock-resistant. Students can put in their backpack without worrying about cracking, scratching, or bending the screen.
On the right side of the screen are colored buttons, adding cool factor to an otherwise bland, stark white chassis. The buttons are for navigating the menu, turning pages, and increasing and decreasing font size. One button serves as enter key.
Unlike the Kindle DX, the Pocketbook 901 has no keyboard or touchscreen. A 4-directional pad and buttons the right side of the screen are used to navigate your library or in-book. The 901 offers a number of reading mode options: portrait /landscape and full page continuous display / two-column display.
The Pocketbook eReader supports 16 shades of gray and display resolution of 825 x 1200 pixels. This would make texts as sharp as paper prints. Netronix has also announced that the device will support impressive array of file formats including BMP, FB2, PNG, EPUB and DJVU. Battery life is 8 to 10 thousand pages on a single charge. No word on storage capacity yet, but there’s an SD card slot for expanding built-in storage.
The Bottom Line
Light and durable, the Pocketbook 360 is the ideal reading companion for students (or anyone) who want a no-frills and affordable large-screened eReader. The device is rumored to be released this year.
Pros The 901 is packed with several learning tools including a built-in dictionary and calculator. Students can bookmark pages and add side notes. A hyperlink feature enables the reader to revisit key parts of a book such as footnotes without closing the page one currently views. There is also a facility for sorting books, making search through your library a breeze. Cons According to Netronix, there’s a current shortage of plastic screens for eReaders of this size. The first batches will sport glass screens instead. To keep the price of the Pocketbook 901 low, the makers had to cut corners. The device lacks any wireless connectivity, limiting students’ reference tools to built-in dictionary. Without touchscreen, the 901 eReader also misses many potential features such as underlining book passages or writing notes. Students can not use the 901 for storing notes.
Main Features • 9.7-inch eInk screen display • Dimension: 24.02 x 18.07 x 1.1 cm • MicroSD card slot • 8,000 page turns on a single charge Key Features • Manual or automatic margin cropping • Portrait or landscape mode • Single or two-column display mode • Page reflow • Zoom in • Hyperlinks • Text search Bonus Features • Dictionary • Calculator
We had the pleasure of sitting down with Pocketbook’s CEO Oleg Naumenko and ask him some questions on the future of Pocketbook and the eReader market. He revealed some very interesting details on Pocketbooks upcoming devices and plans. In a response to a question regarding the increasing popularity of the Nook over the Kindle, Mr. Naumenko respond:
If I were them (Kindle and Nook) I’d be aware of the next model of PocketBook, allowing 3-G download of content – provided that the choice of content is basically the same for all of the players, now the features of the hardware come to scene to compete, and in this area, PocketBook may be called one of the most comfortable and feature-loaded reader on the market.
Pocketbook are planning to penetrate the brick and mortar stores in the US just in time for the holiday season and are working on the development of Tablets.
Read The Full Interview:
Mr Naumenko, Thank you for taking the time to answer our questions.
Best-eReaders: Can you tell us a bit about the Pocketbook 302? Was it a smooth launch, how well does it sell in the US?
Mr. Naumenko: It was a soft launch in US yet, we’re negotiating with some chain stores to have PB302 included in their line of e-readers, we hope to see this reader on shelves very soon
Best-eReaders: Are there any other devices planned for release? Will they include Color screens and web surfing (Wi-Fi, 3G)?
Mr. Naumenko: Sure, there are! We’re planning to launch at least 4 new models this year, and some of them will include both Wi-Fi and 3G connectivity (PB603), some only Wi-Fi (PB602), some will have a traditional USB-connectivity, and there will be a model, providing different levels of connectivity – cheaper option for USB only and a top one with the wireless connections.
Regarding color screens – we’re currently adjusting our software for color screens of several technologies, and we’ll surprise our readers with something very bright and colorful soon.
Best-eReaders: What effect do you think the Apple iPad will have on the eReader market? Are ereaders about to disappear and be replaced by more advanced devices like the iPad and the HP Slate?
Mr. Naumenko: I don’t think that e-readers with e-Ink screen will be effected at all by iPad, maybe, very little (except for Amazon’s Kindle, but only due to its sheer size of the market share), because Apples LED monitor does not provide the features of any reader with e-Ink display: comfort reading for your eyes and long period without a charge. It’s not mentioning higher price of iPad, comparing to most readers.
Best-eReaders: Can you tell us a bit about Pocketbook’s partnerships with content providers? Will owners of the Pocketbook be able to download ebooks from B&N or Borders?
Mr. Naumenko: We’re working on setting up our own store, BookLand.net, which will be featuring more than 200,000 titles only in English, including all bestsellers, modern fiction and non-fiction books, top lists, etc. You can already use this website for downloading free classic books in more than 30 world languages and a bunch of different formats, there are more than 70,000 titles there now.
We want this web-site to be open for any other user of any other reader, not only PocketBook, because our philosophy is based on opennes and universality of our device. As you probably know, we use open SDK in programming, and our devices are capable of understanding virtually all existing formats of e-books.
On that ground, we want our users to be able to download their books from any web-store of their choice, not only BookLand and we’re working on possibility of B&N and Borders books on PocketBook.
Best-eReaders: It turns out the B&N Nook just passed the Kindle and is now the best selling ereader. Why do you think the Kindle is not attractive as it was? How is Pocketbook going to deal with this situation?
Mr. Naumenko: Amazon’s Kindle was extremely attractive when it was alone on the market, the only one reader with the downloading feature. Now competition is tough for them, as it is for all of us in this market.
If I were them (Kindle and Nook) I’d be aware of the next model of PocketBook, allowing 3-G download of content – provided that the choice of content is basically the same for all of the players, now the features of the hardware come to scene to compete, and in this area, PocketBook may be called one of the most comfortable and feature-loaded reader on the market.
Best-eReaders: What are the future plans for Pocketbook? Would you mind sharing some sales figures with us? Will you be selling your eReaders in brick and mortar stores, like the Nook and the Kindle?
Mr. Naumenko: Yes, as I already mentioned, we’ll be selling in some large brick and mortar stores, by this holiday season you’ll see us in main US chains. About the future plans – we have huge plans, including launching some tablets and other multi-function devices, with different types of screens.
Best-eReaders: Which markets do you think will boom (beside the US). Is Asia your next station?
Mr. Naumenko: I’d say that ALL markets, beside the US will boom soon! Asia will be the biggest boom among them and we’re ready to be there when it happens
Best-eReaders: What is your take regarding eBook prices? Do you support the $9.99 trick or should ebooks cost more than that?
Mr. Naumenko: We support free market price generation. I don’t think it should be limited to $9.99, the market demand should decide on the price – whether it is 5.99 or 24.99.
Best-eReaders: The US market is very competitive, with new ereaders launching almost every week. How are you planning to penetrate this market?
Mr. Naumenko: We’re employing a bunch of tactics here – beginning from some guerilla marketing of very active participation in online forums, social media, chats, etc., to pretty classical marketing tools, like trade shows, advertising and field work. We have enough guts and resources to compete in this extremely competitive market, and what is most important – we believe in our product to be one of the best readers out there.
Again, thank you for taking the time.