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Kindle Books Outselling Print On A 2 To 1 Ratio

By Best-eReaders, October 25, 2010

Kindle book sales continue to grow in an astonishing rate says Steve Kessel, vice president of the Kindle at Amazon. Although Amazon are not releasing exact sales figures, the latest press release reveals many details that prove e-books are the future of reading.

“For the top 10 bestselling books on Amazon.com, customers are choosing Kindle books over hardcover and paperback books combined at a rate of greater than 2 to 1. Kindle books are also outselling print books for the top 25, 100, and 1,000 bestsellers–it’s across the board,” said Kessel. “This is remarkable when you consider that we’ve been selling hardcover and paperback books for 15 years, and Kindle books for just 36 months.” 

In adition, Amazon are also seeing a huge increase in Kindle devices sales breaking 2009 fourth quarter figures only 3 months after the Kindle 3 was released:

It’s still October and we’ve already sold more Kindle devices since launch than we did during the entire fourth quarter of last year–astonishing because the fourth quarter is the busiest time of year on Amazon,” said Steve Kessel, Senior Vice President, Amazon Kindle. “Readers continue to choose Kindle for its all-new electronic ink screen with 50 percent higher contrast, readability in bright sunlight, long battery life of up to one month, light 8.5 ounce form, flexibility to read their books across all major LCD devices and platforms, and low $139 price. It’s clear that this is going to be the biggest holiday for Kindle yet–by far.”

Read the full press release