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Borders Plans September Launch Of eReader Departments
By Best-eReaders, July 25, 2010
Borders is planning to copy it’s eBook online store to it’s brick and mortar locations, creating special sections in the stores exclusively for eBooks and eReaders.
The eBook store, created by global ereading service Kobo, launched with more than 1.5 million titles, including thousands of free titles, in a variety of formats, including EPUB, mobile and PDF. The company is targeting a 17 percent share of the e-book market by this time next year.
In its brick-and-mortar Borders superstores, the company will open socalled “Area-e” sections where consumers will be able to try out and buy an expanded selection of e-readers. The sections will be staff ed by what the company called “knowledgeable associates who will demo products and answer customers’ questions.” Each Area-e section will carry anywhere from seven to 10 e-readers.
Borders already sells the Kobo e-reader, two Sony e-readers and Aluratek’s Libre eBook Reader Pro through Borders.com. The Sony models are also available through all Borders superstores and airport stores, and the Kobo model is currently in about 125 of Borders’ 508 superstores.
[Source: Twice.com]
[...] of airport stores. In their bid to raise the market presence of Kobo eReaders, the company is setting up an ebook section called “Area-e” in its superstores. In these e-book sections, consumers can sit and try out Border’s selection of [...]