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Kobo eReader Now Bundled With $20 Gift Card

By Best-eReaders, June 23, 2010

Well, It seems like someone went crazy in the eReader universe. After Amazon slashed the Kindle price to $189 and B&N released their Nook Wi-Fi version for $149, Borders yesterday announced that the Kobo reader will be bundled with a $20 gift card to be used in the Borders online store. That brings the Kobo price down to only $129, The cheapest eReader on the market.

Here’s what the Borders press release says:

Borders Group, Inc. (NYSE: BGP) today announced that the Kobo eReader will now be bundled with a $20 Borders gift card, and double Borders Bucks that can be used towards a future Borders purchase. At $149.99 the Kobo is among the lowest priced eReaders available, and bundled with the gift card, delivers the best eBooks value available today.

[Source: The-Digital-Reader]