Best E-readers.com

Borders Will Be Available To (Almost) All eReaders

By Best-eReaders, May 30, 2010

Borders on Friday announced a June launch of its e-bookstore, which will be powered by electronic books download service Kobo Inc, in which it has a 20 percent stake.

Analysts and investors have criticized the struggling No. 2 U.S. specialty bookstore for being so late in joining the e-books fray.

Borders’ Interim CEO Mike Edwards told Reuters it was best for Borders not to get bogged down in developing its own e-reader or limiting its e-books to only one or a few types of devices.

Borders’ e-bookstore will be available on a variety of devices such as the iPad, Sony Corp’s Reader and Kobo’s e-reader.

“The idea of going into the hardware business and deploying resources around being cutting edge on technology would make me nervous,” Edwards told Reuters on Friday, predicting that by fall there would be as many as 20 e-readers on the market.